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Exhibition : Queen


QUEEN

We live in the age of objects, with their rhythm and based on their successive rise and fall. In this consumer society, there is an object which is better, more expensive and more brilliant than other, this object is named body.  Rediscovery of the body after a millennium of piousism, under the guise of physical and sexual freedom, and especially the female body in advertising and fashion, fever of sanitary, food and health, masculinity / femininity, are evidence that body has become the matter of redemption. The body which is repossessed immediately is served the goals of capitalism. Again this possession is not based on independent individual goals, but based on enjoyment and pleasure-seeking efficiency as well as instrumental requirements which have directly been made by the productive and consuming society. This rediscovery of the body, first, passes through the objects, and it seems the only stimulus that has been released is the incentive to buy. The body provides the possibility of selling and leads the historical process of "free body". The body should be free to rationally be exploited for the production purposes.

One must be able to re-discover their body and slog until the power of desire could become the object demand. One must assume themselves an object. The most beautiful objects and the most valuable material for exchange until it could be deconstructed into the body frame, will establish itself as a profitable economic process.

 

Consuming Society

Jean Baudrillard

QUEEN

We live in the age of objects, with their rhythm and based on their successive rise and fall. In this consumer society, there is an object which is better, more expensive and more brilliant than other, this object is named body.  Rediscovery of the body after a millennium of piousism, under the guise of physical and sexual freedom, and especially the female body in advertising and fashion, fever of sanitary, food and health, masculinity / femininity, are evidence that body has become the matter of redemption. The body which is repossessed immediately is served the goals of capitalism. Again this possession is not based on independent individual goals, but based on enjoyment and pleasure-seeking efficiency as well as instrumental requirements which have directly been made by the productive and consuming society. This rediscovery of the body, first, passes through the objects, and it seems the only stimulus that has been released is the incentive to buy. The body provides the possibility of selling and leads the historical process of "free body". The body should be free to rationally be exploited for the production purposes.

One must be able to re-discover their body and slog until the power of desire could become the object demand. One must assume themselves an object. The most beautiful objects and the most valuable material for exchange until it could be deconstructed into the body frame, will establish itself as a profitable economic process.

 

Consuming Society

Jean Baudrillard